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Power Your Lunchbox

Power Your Lunchbox


Take the pledge to pack a healthier lunchbox and start the school year off right with tips, lunchbox ideas and coupons. Plus, you could win an iPad and iPad mini to help in recipe planning, just by taking the pledge. Head over to for lunchbox ideas and recipes!

After a successful launch last year, Produce for Kids is encouraging families nationwide to kick off the school year right by pledging to pack a healthier lunchbox August 3 through September 18 at The Power Your Lunchbox Pledge™ website offers tools and tips for families and classrooms on eating healthier lunches, after-school snacks, and weekday dinners with recipes inspired by Eric Carle’s popular literary characters including The Very Hungry Caterpillar™, Brown Bear, The Very Grouchy Ladybug and The Very Busy Spider. Plus, those that take pledge will receive coupons and chances to win prizes throughout the campaign.


For every online pledge, lunchbox-friendly companies supporting Power Your Lunchbox Pledge will make a collective $1 donation to Feeding America® children’s programs such as Kids Café, Backpack program and Child Hunger Corps.


New this year, has a complete teacher resource page that provides teachers in grades K-5 with fun, free nutrition-focused downloadable lesson plans, certificates for their students, take home materials for families, and the ability to take the pledge as a classroom. One lucky classroom will be awarded with a costume character visit from The Very Hungry Caterpillar, from Eric Carle’s well-known children’s book.


“In our second year, we are excited to reach and offer resources to even more families and classrooms across the nation through the Power Your Lunchbox Pledge,” said Trish James, vice president, Produce for Kids. “As a mom of two boys, back-to-school is the most stressful time in my house. I understand the challenges parents face when packing a healthy, nutritious lunch for their children and for themselves. It is so important that a child’s lunchbox is not only packed with food they will eat, but also provides them with the nutrients and energy they need to get through the school day. The Power Your Lunchbox Pledge was designed to help families tackle this universal challenge.”


  • Take the pledge. Pledge to pack a healthier lunchbox at Companies supporting the program will make a donation for every pledge taken. Donations will support children’s programs through Feeding America.


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