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Kidsfest San Diego & Win the Day Campaign

Last weekend the entire Weekly Bite family headed to Kidsfest San Diego. Having never been, we didn’t know what to expect. We were pleasantly surprised to see so many fun activities for the kiddos!

There was live entertainment (which our little one thoroughly enjoyed :))

And endless amounts of arts & crafts stations and activities.

The highlight was when M saw the big Chobani Champions bus. Or “yogurt bus” as she calls it 🙂

She devoured a chocolate chobani for her morning snack. That was my “Win the Day” moment 🙂

If you haven’t heard, “Win the Day” is Chobani Champions new campaign. We all know how challenging it can be to get our kid’s to eat healthy. Chobani Champions is a snack that’s not only healthy, but tasty as well. Knowing M is getting a healthy snack leaves me with one less hurdle to conquer. Chobani is leveraging their social channels to jumpstart a conversation that celebrates the small victories in our everyday lives. It’s time to pat ourselves on the back for the small things, whether it’s an extended nap time that allows us a few extra minutes of peaceful sanity, or that moment when your little one ask’s for more broccoli after dinner. Chobani wants to celebrate that little “win”, and they are calling this “win the day.”

Chobani is looking for your little moments of victory to use, share, and inspire other fans to share their moments too. Simply snap a picture of your everyday win, and let Chobani know what moment you’re capturing. They will share them with their new @ChobaniChampions instagram community under #wintheday.

2 Responses

  1. Sarena (The Non Dairy Queen) said on June 19, 2012 at 3:52 pm

    I can’t believe how big the girls are getting! What a great event! I love what Chobani is doing! I think it’s such a great message for kids!

  2. Barbara said on June 19, 2012 at 4:39 pm

    They are so cute. Love that M always eats her healthy snacks. I know I can get one of my kids to have a “win the day” moment, but the other two will definitely take a little more work!